Susan M. Weinschenk Ô 3 download
Susan s book on psychology applied to web design is easy to read and packed with information Having already read through Stephen P Anderson s Mental Notes card deck which is partly based on this book I was already Song of the Forest familiar with many of the concepts presented by Susan There are sufficient citations to give this book credibility even though it doesn t read like an academic publication Susan covers persuasion social validation the pow I ve been doing aesthetic utilitarian Web graphic message and print designor years but have never really dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to evaluate all of my communication work ar beyond the Web Applications are obvious in instructional design print etc In addition to its relevance to my own work I am *giving this ive stars because regardless of whether *this A Constellation of Vital Phenomena five stars because regardless of whether is comprehensive or 100% accurate it delivered a heck of a lot of value andood or thought in a very compact 130 page read I wish authors of technical books would write in this compact narrative style While I love to read and learn at the pace I work I just don t have time to wade through 300 page books and in most cases not starting rom scratch I don t need superfluous detail That s what references and appendix are Sextasy: Master the Timeless Techniques of Tantra, Tao, and the Kama Sutra to Take Lovemaking to New Heights for Less is Highly recommendedRead this online on Safari by the wayewer trees were killed in the creation of this review Not a bad read particularly if you haven t read any psychology books before If you have most
of the studies mentioned will be amiliar andthe studies mentioned will be Still Life with Chickens: Starting Over in a House by the Sea familiar and a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a skim read if you re lookingor Paradox Bound fairly scientific approaches to improving website salesengagement This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or just watch a lot of TED talks there probably won t be a lot that is new hereEach chapter consists of a insights derivedrom psychology and neuroscience ollowed by a ew uick examples The examples STFU, Parents: The Jaw-Dropping, Self-Indulgent, and Occasionally Rage-Inducing World of Parent Overshare felt a bit sparse at times Since this is marketed as a web design book Ielt the book would have been better with examples and better explanatio. While you're reading Neuro Web Design you'll probably ind yourself thinking 'I already knew that' a lot But when you're inished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea Syncopated: An Anthology of Nonfiction Picto-Essays for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de. Read this one but didn t read 100 Things Every Designer Needs to Know about People go ahead and read it because it s better but be prepared to skip pages of repeated text and only buy it if youind in on a discounted price Though the purpose of the book is uite interesting I Are All Guys Assholes?: More Than 1,000 Guys in 10 Cities Reveal Why They're Not, Why They Sometimes Act Like They Are, and How Understanding Their ... Will Solve Your Guy Drama Once and For All find the content pretty basic and the examples not very elucidative It is a interestig reador those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt or the concepts and techiniues uite sensitive and although they can help you drive a effective rom a business standpoint it might as well harm the user experience and the product brand by ollowing deceptive approaches to convert usersThe book is a light reading and can be inished in just a couple of hours but the paperback Mexican Hooker format just all New Riders books has an extremelyragile cover which is bad The League for the Suppression of Celery for on the go readersFor a better start on how the mind operates and how we can take advantage of it while still maintaining an ethic behavior I would rather recommend How We Decide Predictably Irrational and The Invisible Gorilla Very easy reading material about theascinating relationship between the different areas of the brain and their reactions to information presented in different ways especially within a website environment As both a web designer as well as a lover of psychology I ound the parts regarding human behaviour particularly intriguing The book *Is Split Up Into *split up into chunks which makes reading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored 5 stars except that I
didn t care Suspicion at Seven: A Lois Meade Mystery for the unnecessary evolution plugs Treating theories as provableactt care or the unnecessary evolution plugs Treating theories as provable act a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this book The Day Fidel Died for anyone that has a good productservice and an attractive website but still has sales challenges Short and very concise It makes the point straight and without redundant wordage For someone like me who had no idea about psychology it was a perfect starter It gets one star short ofive though because there s next to nothing about web design in it just explaining how peopleuserswould be customers work. Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll ind it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si.
Susan M. Weinschenk